Example - Won't Go Quietly

 

Examples album titled, 'Won't Go Quietly,' uses an album cover that perfectly reflects what the majority of the albums tracks are about. The songs are based on an ex girlfriend that as he says, Won't go quietly, and keeps coming back into his life, hence the pictures used are mainly off him and the girl posed as his 'girlfriend'. 

There is a red tint laid over the pictures which could be interpreted as showing the passion that has existed within his relationship with her whether it be love or hate.

The text is monochromatic so it contrasts with the rest of the cover, making it more eye catching to potential buyers. The font has also become synonymous with the Example label which keeps a certain level of continuity within his work.

How the internet has changed the music industry

These internet has completely shook the music industry in almost every way possible, whether it be the reduced revenue because of illegal downloads or the way a band can be completely self sufficient with no binding contract.

This is a massive benefit to the consumer since it means people can listen to, and download, all of the songs they wish to from their own home. Furthermore due to the internet and services such as iTunes it has completely changed the way people will purchase music, whereas previously people would pay for CD's or tapes everything is now done electronically.

This has also helped artists that wish to begin selling their music, since it is relatively easy to get your songs onto iTunes as opposed to a shop selling CD's.

In many ways since the arrival of YouTube it has shifted a larger proportion of the power onto the artist as opposed to the music companies since bands can achieve so much success alone, without having to pay such a large proportion of money to the label.

In many ways it hasn't just changed it for the artists, but entire genres that were previously unknown have exploded since YouTube, two obvious examples are D'n'B and Dubstep since these were previously so hard to hear.

Boyce Avenue

The internet has without a doubt complete changed the way in which the entire music industry functions, and I believe no band shows this off more than, 'Boyce Avenue'.

Boyce Avenue is a band of three that started several years ago and self promoted themselves purely through the use of YouTube, 2007. Despite only getting signed recently they have become the most viewed band on YouTube with 256 million upload views and 500 thousand subscribers.

Boyce Avenue marketed themselves in a vary similar way to the majority of YouTube bands.

One of the things they done very intelligently was to, for the most part, cover mainstream songs, while uploading there own song every so often. By doing this anyone that searches for song, The Killers - Mr Brightside for example, will bring up a link to Boyce Avenue's cover so this should lead to a higher ammount of views, than doing all of their own songs.

Another way they have become successful through YouTube is by consistently turning out videos promoting an upcoming tour or gig encouraging their fans to show up. By doing this it can make people feel as if they're becoming close to the band since they have so much face time with the band.

Furthermore they are very attentive towards their fans, since they have been signed they have continued to regularly update their original YouTube page with similar content to before, which is something that has earned the alot of repect from their fans.